Fiouna - Insightful, strategic & engaging business blog

Insightful, strategic & engaging

business blog

We’re Fifer, Ousmane, and Natalie — three business enthusiasts driven by passion. Welcome to our hub for entrepreneurs, decision-makers, and innovators looking for sharp insights, smart strategies, and content that elevates your business game.

Sustainable investing: strategies for eco-friendly financial decisions

by Fifer

As the global economy continues grappling with environmental challenges, sustainable investing has emerged not just as a trend but as a necessary shift in how we approach finance. Eco-friendly financial decisions are no longer peripheral considerations; they are central to long-term profitability and ethical responsibility.

The 5 key components of a competitive analysis

by Fifer

Understanding your competition isn’t just a smart move — it’s essential. A solid competitive analysis helps you identify opportunities, uncover threats, and fine-tune your strategies to stay ahead of the game. Here are the five key elements every competitive analysis should include: The first step…

All You Need to Know About the Product Owner Role

by Ousmane

In the ever-evolving world of Agile product development, few roles are as pivotal as that of the Product Owner (PO). Acting as a bridge between the business side and the development team, the Product Owner ensures that the final product aligns with customer needs and…

Designing a Logo: The Fundamental Guidelines

by Natalie

In the world of branding and identity, a logo is far more than just a simple graphic or decorative mark. It is the face of a company, a symbol of its values, and often the first impression people get of a business. Creating an effective…